World business [Book] : globalization, strategy and analysis / John S. Hill.
Material type: TextPublication details: USA : Thomson & South western, c2005.Edition: 1st edDescription: xx, 600 pISBN:- 0324274114
- 650
- 650
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 650 HIL-W (Browse shelf(Opens below)) | Available | 45696 |
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This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.
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