Business strategy and national culture [Book] : US and Asia Pacific microcomputer multinationals in Europe / Denise Tsang.

By:

Tsang, Denise, 1965-

Material type: Text

TextPublication details: Northampton, MA : Northampton, MA : Edward Elgar, c2002.Description: xiii, 251 p. : ill. ; 24 cmISBN:

184064480X

Subject(s):

DDC classification:

338.8

Other classification:

338.8

Summary: This text investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies with US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms. The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	338.8 TSA-B (Browse shelf(Opens below))	Available		49900
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	338.04 OAK-H (Browse shelf(Opens below))	Available		43619

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This text investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies with US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms. The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.

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