International marketing [Book] / Michael R. Czinkota, Ilkka A. Ronkainen.

By:

Czinkota, Michael R

Contributor(s):

Ronkainen, Ilkka A

Material type: Text

TextPublication details: Delhi : Cengage Learning India Pvt. Ltd., c2013.Edition: 10th edDescription: xxxv, 677 p. : ill. ; 28 cmISBN:

8131520722
9788131520727

Subject(s):

Export marketing

DDC classification:

658.848

Other classification:

658.848

Summary: INTERNATIONAL MARKETING, 10E, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.848 CZI-I (Browse shelf(Opens below))	Available		47115

Total holds: 0

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Includes index.

INTERNATIONAL MARKETING, 10E, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

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