Services marketing : [Book] integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By:

Zeithaml, Valarie A

Contributor(s):

Bitner, Mary Jo

Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw Hill, 2000.Edition: Second edition, International editionDescription: xx, 620 pages : illustrations, maps ; 25 cmISBN:

0071169946 (paperback)
0072312211 (paperback)

Subject(s):

DDC classification:

658.8 20

Other classification:

658.8

Summary: Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 ZEI-S (Browse shelf(Opens below))	Available		57362

Total holds: 0

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Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.

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