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Strategic corporate social responsibility [Book] : stakeholders in a global environment / William B. Werther, Jr., David Chandler.

By: Contributor(s): Material type: TextTextPublication details: Haryana : SAGE Publications (India), c2010.Edition: 2nd edDescription: xxxii, 415 p. : ill. ; 24 cmISBN:
  • 9788132105725
Subject(s): DDC classification:
  • 658.4 08 22
Other classification:
  • 658.408
Summary: Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this work links numerous subjects such as strategy, marketing and ethics, encouraging a multidisciplinary approach to this subject.
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Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this work links numerous subjects such as strategy, marketing and ethics, encouraging a multidisciplinary approach to this subject.

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