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Exploring the elements of design [Book] / Poppy Evans, Mark Thomas.

By: Contributor(s): Material type: TextTextPublication details: Clifton Park, NY : Thomson/Delmar Learning, c2004.Description: xvii, 206 p. : col. ill. ; 26 cmISBN:
  • 9781401832865 (paperback)
  • 1401832865 (pbk.)
Subject(s): DDC classification:
  • 741.6 22
Other classification:
  • 741.6
Summary: Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 741.6 EVA-E (Browse shelf(Opens below)) Available 40598
Total holds: 0

Includes index.

Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.

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