Visual research [Book] : an introduction to research methodologies in graphic design / Ian Noble, Russell Bestley.

By:

Noble, Ian, 1960-

Contributor(s):

Bestley, Russell

Material type: Text

TextSeries: AVA academiaPublication details: Switzerland : AVA Academia, c2005.Description: 192 p. : ill. (some col.) ; 30 cmISBN:

9782940373208

Subject(s):

DDC classification:

741.6072 22

Other classification:

741.6072

Summary: This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad	741.6072 NOB-V (Browse shelf(Opens below))	Available		44733
Books	Junaid Zaidi Library, COMSATS University Islamabad Second Floor	823.912 HEY-F (Browse shelf(Opens below))	Available		57272

Total holds: 0

This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

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