The graphic communication handbook [Book] / Simon Downs.

By:

Downs, Simon

Contributor(s):

Levesque, Allen H

Material type: Text

TextSeries: Media practicePublication details: Abingdon, Oxon [England] ; New York, NY : Routledge, 2012.Edition: 1st edDescription: xiv, 368 p. : ; 25 cmISBN:

9780203804667 (e-book)
9780415557382 (pbk. : alk. paper)
9780415557375 (hardback : alk. paper)

Subject(s):

DDC classification:

741.6023 22

Other classification:

741.6023

Summary: The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad Ground Floor	741.6023 DOW-G (Browse shelf(Opens below))	Available		44152
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	621.382028553 GIO-M (Browse shelf(Opens below))	Available		54072

Total holds: 0

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The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

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