Business communication [Book] : essential strategies for twenty-first century managers / Shalini Verma.
Material type: TextPublication details: New Delhi : Pearson Education in South Aisa, c2014.Description: xiii, 493 pISBN:- 9788131765791
- 651.7
- 651.7
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 651.7 VER-B (Browse shelf(Opens below)) | Available | 47598 |
For managing their expanding operations organizations today can no longer afford to rely on traditional forms of communication alone. Using communication networks effectively to access information translates to an increased ability to respond correctly to unpredictable and chaotic markets. As we move into the digital age, organizations skilled in using technology to channel communication networks for harvesting and sharing knowledge will have a natural advantage over those who do not. With an integrated approach to application-based knowledge and workforce competencies Business Communication: Essential Strategies for Twenty-first Century Managers builds the skills required to understand and synthesize this hyper-competitive global marketplace. This book will bring managers of the future up to speed with the scope and future of communication, its role and importance within any organizational structure, and familiarize them with the tools of communication that will connect them to the external world.
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