Employee engagement and communication research [Book] : measurement, strategy, and action / Susan Walker.

By:

Walker, Susan

Material type: Text

TextPublication details: Philadelphia, Pa. : Kogan Page, 2012.Edition: 1st edDescription: xi, 243 p. : ill. ; 24 cmISBN:

9780749466824
9780749466831

Subject(s):

DDC classification:

658.3 14 23

Other classification:

658.314

Summary: There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers recognize the need to measure and evaluate their work, particularly its worth to their organizations. Susan Walker covers all the tools, strategy and action required to plan a research project or commission external research, whether a full scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility. She guides readers toward defining their objectives; involving and communicating with employees; choosing a quantitative or qualitative approach; designing and developing questionnaires; maximizing response rates; interpreting the data effectively; turning the results into an organizational story and finally, developing and leading an action program for change. Throughout there is a focus on creating an effective business case and demonstrating value to the bottom line.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.314 WAL-E (Browse shelf(Opens below))	Available		47968
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	401.47 BEN-S (Browse shelf(Opens below))	Available		58585

Total holds: 0

Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: 2nd Floor Close shelf browser (Hides shelf browser)

Previous								Next
Previous	401.43 LAR-K Knowledge of meaning an introduction to semantic theory /	401.45 ARC-P Pragmatics an advanced resource book for students /	401.45 CUT-P A practical English grammar /	401.47 BEN-S Employee engagement and communication research measurement, strategy, and action /	401.9 CAR-P Psychology of language	401.9 CAR-P Psychology of language	401.9 CAR-P Psychology of language	Next

There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers recognize the need to measure and evaluate their work, particularly its worth to their organizations. Susan Walker covers all the tools, strategy and action required to plan a research project or commission external research, whether a full scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility. She guides readers toward defining their objectives; involving and communicating with employees; choosing a quantitative or qualitative approach; designing and developing questionnaires; maximizing response rates; interpreting the data effectively; turning the results into an organizational story and finally, developing and leading an action program for change. Throughout there is a focus on creating an effective business case and demonstrating value to the bottom line.

All.

There are no comments on this title.

to post a comment.