Strategic marketing decisions in global markets [Book] / Isobel Doole, Robin Lowe.

By:

Doole, Isobel, 1954-

Contributor(s):

Lowe, Robin, 1945-

Material type: Text

TextPublication details: Italy : Thomson Learning, c2005.Description: xxiv, 343 p. : col. ill. ; 28 cmISBN:

184480142X

Subject(s):

DDC classification:

658.802 22

Other classification:

658.802

Summary: This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.802 DOO-S (Browse shelf(Opens below))	Available		45970

Total holds: 0

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Previous	658.802 CRA-S Strategic marketing	658.802 CRA-S Strategic marketing	658.802 CRO-H Handbook of practical marketing sales forecasting techniques cycles, trends, and turning points /	658.802 DOO-S Strategic marketing decisions in global markets	658.802 FIL-M Marketing communications : contexts, contents and strategies /	658.802 HOL-M Marketing planning a global perspective /	658.802 KEN-U The ultimate marketing plan find your hook, communicate your message, mark your mark /	Next

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.

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