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Strategic marketing decisions in global markets [Book] / Isobel Doole, Robin Lowe.

By: Contributor(s): Material type: TextTextPublication details: Italy : Thomson Learning, c2005.Description: xxiv, 343 p. : col. ill. ; 28 cmISBN:
  • 184480142X
Subject(s): DDC classification:
  • 658.802 22
Other classification:
  • 658.802
Summary: This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.802 DOO-S (Browse shelf(Opens below)) Available 45970
Total holds: 0

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.

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