Advertising and society [Book] : an introduction / edited by Carol Pardun.

Contributor(s):

Pardun, Carol J [editor of compilation.]

Material type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Sons, 2014.Edition: 2nd edDescription: xiii, 296 p. : ill. ; 23 cmISBN:

9780470673096 (pbk.) :

Subject(s):

Advertising -- Social aspects

DDC classification:

659.1042 23

Other classification:

659.1042

Summary: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1042 ADV (Browse shelf(Opens below))	Available		47355

Total holds: 0

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Previous	659.1019 SUT-A Advertising and the mind of the consumer what works, what doesn't, and why /	659.1023 TIB-A Advertising its business, culture and careers /	659.103 BAG-E Encyclopaedia of advertising	659.1042 ADV Advertising and society an introduction /	659.1042 INF In-film advertising brand positioning strategy /	659.1042 MCF-A Advertising a cultural economy /	659.1072 SHA-A Advertising research /	Next

Previous edition: Oxford: Wiley-Blackwell, 2009.

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion.

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