A cognitive psychology of mass communication [Book] / Richard Jackson Harris and Fred W. Sanborn.
Material type: TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2014.Edition: Sixth editionDescription: xiv, 544 pages ; 23 cmISBN:- 0415537053 (Paperback : acid-free paper)
- 9780203110904 (eBook)
- 0203110900 (eBook)
- 302.2301 9 23
- 302.23019
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad Ground Floor | 302.23019 HAR-C (Browse shelf(Opens below)) | Available | 47267 |
A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.
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