MicroFranchising [Book] : creating wealth at the bottom of the pyramid / edited by J. Fairbourne, S.W. Gibson and W.G. Dyer.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781848440531 (pbk.) :
- 1848440537 (pbk.) :
- 381.13 22
- 381.13
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 381.13 MIC (Browse shelf(Opens below)) | Available | 49944 | ||
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Junaid Zaidi Library, COMSATS University Islamabad Ground Floor | 551.6 BLO-C (Browse shelf(Opens below)) | Available | 54115 |
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551.576 WIL-C Clouds | 551.5773 FUN-D 61583 Drought early warning and forecasting theory and practice / | 551.57840285 REE-R Remote sensing of snow and ice | 551.6 BLO-C MicroFranchising creating wealth at the bottom of the pyramid / | 551.6 BOX-P Wildlife search and rescue : a guide for first responders / | 551.6 BUR-C The climate revealed | 551.6 BUR-C Climate change a multidisciplinary approach / |
Originally published: 2007.
This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. This book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising. This book is a must read for business scholars and economists, practitioners and lenders, members of NGOs dedicated to poverty alleviation and anyone else who is interested in learning about an innovative, business focused tool to alleviate poverty.
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