Basic product design [Book] Idea searching for design, how to research and develop design concepts / by David Bramston and Ye Li.

By:

Bramston, Dave [author.]

Contributor(s):

YeLi

Material type: Text

TextSeries: Basics product designEdition: Second editionDescription: 184 pages : illustrations; 23 cmISBN:

9781472581969 (paperback)
1472581962
9781472581976
1472581970

Subject(s):

DDC classification:

658.5752 23

Other classification:

658.5752

Summary: "The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention. The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.5752 BRA-B (Browse shelf(Opens below))	Available		58437

Total holds: 0

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Previous	658.575 SCH-J Juice the creative fuel that drives today's world-class inventors /	658.575 SCH-S Strategic management of technological innovation	658.575 SEN-M Managing successful high-tech product introduction	658.5752 BRA-B Basic product design Idea searching for design, how to research and develop design concepts /	658.5752 BRA-B How to write a thesis	658.5752 BUX-S Sketching user experiences getting the design right and the right design /	658.5752 DAV-D The design agenda a guide to successful design management /	Next

"The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention. The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas"-- Provided by publisher.

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