Strategic brand management [Book] : building, measuring, and managing brand equity / Kevin Lane Keller.

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TextPublication details: New Delhi : Prentice Hall of India, c2005.Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.827 KEL-S (Browse shelf(Opens below))	Available		20442
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.827 KEL-S (Browse shelf(Opens below))	Available		20443

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Indian reprint original ISBN 0130411507 Pbk. Index includes

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