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MARKSTRAT3 [Book] : the strategic marketing simulation / Jean-Claude Larréché, Hubert Gatignon.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Description: xiii, 210 pages : illustrations ; 27 cm. + 2 computer disks (3 1/2 inch)ISBN:
  • 0538880899 (paperback)
  • 9780538880893 (paperback)
  • 053887743X (disk 1)
  • 0538877448 (disk 2)
Subject(s): DDC classification:
  • 658.802 21
Other classification:
  • 658.802
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.802 LAR-M (Browse shelf(Opens below)) Checked out 05/31/2020 59252
Total holds: 0

Version 3 of the MARKSTRAT simulation software.

Includes index.

All.

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