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New products management Book / Merle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University.

By: Contributor(s): Material type: TextTextEdition: Eleventh editionDescription: xx, 588 pages : illustrations ; 24 cmISBN:
  • 9780078029042 (hardback)
Subject(s): DDC classification:
  • 658.575 23
Other classification:
  • 658.575
Summary: Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.575 CRA-N 62824 (Browse shelf(Opens below)) Available 10001000062824
Total holds: 0

Includes appendix and index

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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