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Lead generation for the complex sale [Book] : boost the quality and quantity of leads to increase your ROI / Brian J. Carroll.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2006.Description: xiii, 218 p. : ill. ; 24 cmISBN:
  • 9780071458979
  • 0071458972
Subject(s): DDC classification:
  • 658.81 22
Other classification:
  • 658.81
Contents:
Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.81 CAR-L (Browse shelf(Opens below)) Available 40998
Total holds: 0

Includes bibliographical references (p. 193-209) and index.

Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.

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