Lead generation for the complex sale [Book] : boost the quality and quantity of leads to increase your ROI / Brian J. Carroll.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780071458979
- 0071458972
- 658.81 22
- 658.81
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad | 658.81 CAR-L (Browse shelf(Opens below)) | Available | 40998 |
Includes bibliographical references (p. 193-209) and index.
Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.
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