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Entrepreneurship / by Dr. Kathleen Allen

By: Material type: TextTextSeries: --For dummiesPublisher: Hoboken, NJ : Wiley Publishing, Inc., ©2023Edition: Second editionDescription: xv, 423 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119912637 (paperback)
Other title:
  • Entrepreneurship for dummies
Subject(s): Additional physical formats: ebook version :: No titleDDC classification:
  • 658.421
Contents:
Introduction -- PART 1: Getting started in entrepreneurship. Understanding entrepreneurship ; Entrepreneurship in the 21st century ; Preparing to seek opportunity ; Testing an opportunity before you leap -- PART 2: Testing the feasibility of your business concept. Understanding your industry ; What your customers can tell you ; Designing solutions for a new marketplace ; Protecting your products and services ; Putting together your founding team ; Getting solutions to customers: the supply chain ; Developing and testing your business model ; Assessing your initial financial needs -- PART 3: Designing a company. Preparing a business plan ; Finding money to start and grow your venture ; Starting with the right legal structure -- PART 4: Growing a company. Planning for growth ; Developing a marketing strategy ; Making and using money wisely: the financial plan ; Planning for things that go bump in the night -- PART 5: The part of tens. Ten reasons not to start a business ; Ten ways to spark your innovative spirit
Summary: Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. Understand the process of starting a business, from beginning to end. Complete the necessary planning and meet legal requirements, without the headache. Get expert tips and tricks on funding your idea and bringing your product or service to market. Build the foundation you need to keep your business thriving and growing. Entrepreneurship For Dummies supports you as you travel along the road to success
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor Books 658.421 ALL-E 63448 (Browse shelf(Opens below)) Available Paperback. 10001000063448
Total holds: 0

Includes index

"Learning made easy" -- Cover

"Learn to create an opportunity ; quick-test your business before launch ; effectively manage growth and change" -- Cover

Introduction -- PART 1: Getting started in entrepreneurship. Understanding entrepreneurship ; Entrepreneurship in the 21st century ; Preparing to seek opportunity ; Testing an opportunity before you leap -- PART 2: Testing the feasibility of your business concept. Understanding your industry ; What your customers can tell you ; Designing solutions for a new marketplace ; Protecting your products and services ; Putting together your founding team ; Getting solutions to customers: the supply chain ; Developing and testing your business model ; Assessing your initial financial needs -- PART 3: Designing a company. Preparing a business plan ; Finding money to start and grow your venture ; Starting with the right legal structure -- PART 4: Growing a company. Planning for growth ; Developing a marketing strategy ; Making and using money wisely: the financial plan ; Planning for things that go bump in the night -- PART 5: The part of tens. Ten reasons not to start a business ; Ten ways to spark your innovative spirit

Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. Understand the process of starting a business, from beginning to end. Complete the necessary planning and meet legal requirements, without the headache. Get expert tips and tricks on funding your idea and bringing your product or service to market. Build the foundation you need to keep your business thriving and growing. Entrepreneurship For Dummies supports you as you travel along the road to success

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