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Marketing research / David A. Aaker ... [et al.].

By: Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, c2013.Edition: 11th edDescription: xvii, 741 p. : ill. ; 27 cmISBN:
  • 9781118156636 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 658.83 AAK 23 23164
LOC classification:
  • HF5415.2 .A14 2013
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books COMSATS University Wah Campus 658.83 AAK 23164 (Browse shelf(Opens below)) 23164 Available 10004000023164
Total holds: 0

Includes bibliographical references and index.

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