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Advertising, promotion and supplemental aspects of integrated marketing communications [Book] Terence A. Shimp.

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Material type: Text

TextPublication details: South-Western USAEdition: 6th EdISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	COMSATS University Abbottabad Campus	658.82 SHI (Browse shelf(Opens below))	Available		10003000020892
Books	COMSATS University Abbottabad Campus	658.82 SHI (Browse shelf(Opens below))	Available		10003000021606

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Previous	658.82 FLE Advertising advertising	658.82 FUG Brand advocates turning enthusiastic customers into a powerful marketing force	658.82 SHI Advertising, promotion and supplemental aspects of integrated marketing communications	658.82 SHI Advertising, promotion and supplemental aspects of integrated marketing communications	658.82 SHI Advertising and promotion an IMC approach	658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications	658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications	Next

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