Services marketing : people, technology, strategy / Christopher H. Lovelock.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2001.Edition: 4th edDescription: xvii, 717 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	COMSATS University Wah Campus	658.8 LOV (Browse shelf(Opens below))	24413	Available		10004000024413

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Includes bibliographical references and index.

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