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Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex, England : Pearson Education, 2009.Edition: 5th edDescription: xvi, 479 p. : ill. ; 25 cmISBN:
  • 9780273713913 (pbk.)
  • 0273713914 (pbk.)
Subject(s): DDC classification:
  • 658.84 USU 22 24402
LOC classification:
  • HF1416 .U85 2009
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books COMSATS University Wah Campus 658.84 USU (Browse shelf(Opens below)) 24402 Available 10004000024402
Total holds: 0

Includes bibliographical references and index.

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