Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo and Kenneth Zimmerman.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 658.872
- 658.872
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | 658.872 REE-E 63245 (Browse shelf(Opens below)) | Available | 10001000063245 |
Total holds: 0
This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.
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