Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo and Kenneth Zimmerman.

By: Material type: TextTextPublication details: Fort Worth : Harcourt College Publishers, ©2000.Description: xxiv, 466 pages : 28 cmSubject(s): DDC classification:
  • 658.872
LOC classification:
  • 658.872
Summary: This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor Books 658.872 REE-E 63245 (Browse shelf(Opens below)) Available 10001000063245
Total holds: 0

This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.

There are no comments on this title.

to post a comment.