Entrepreneurship & small business management / [Book] Steve Mariotti, Caroline Glackin.

By:

Mariotti, Steve, 1953- [author.]

Contributor(s):

Glackin, Caroline

Material type: Text

TextPublisher: Boston : Pearson Education Limited, 2015Copyright date: Â©2015Edition: Second edition, Global editionDescription: 719 pages : illustrations (black and white, and colour), 1 map (colour) ; 28 cmContent type:

text
still image
cartographic image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292078670 (paperback)
1292078677 (paperback)

Subject(s):

DDC classification:

658.022 23

Other classification:

658.022

Summary: For courses in Entrepreneurship and Small Business Management. Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. This program will provide a better teaching and learning experience-for you and your students. Here's how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges. Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations. Guide Student's Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad	658.022 MAR-E (Browse shelf(Opens below))	Available		56849

Total holds: 0

Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.022 LON-S Small business management an entrepreneurial emphasis /	658.022 LON-S BK14854 Small business management an entrepreneurial emphasis /	658.022 MAL-B Business management studies	658.022 MAR-E Entrepreneurship & small business management /	658.022 MIL-B Busines management case studies in small business communication marketing public relations /	658.022 MUL-N The new business road test what entrepreneurs and executives should do before writing a business plan /	658.022 SCA-E Effective small business management an entrepreneurial approach /	Next

Previous edition: Boston: Prentice Hall, 2012.

Includes bibliographical references and index.

For courses in Entrepreneurship and Small Business Management. Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. This program will provide a better teaching and learning experience-for you and your students. Here's how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges. Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations. Guide Student's Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business

All

There are no comments on this title.

to post a comment.