Social media communication : [Book] : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.

By:

Lipschultz, Jeremy Harris, 1958-

Material type: Text

TextPublisher: New York, NY : Routledge, 2015Description: xvi, 251 pages ; 26 cm Media type:

unmediated

Carrier type:

volume

ISBN:

9781138776449 (hardback)
9781138776456 (paperback)

Subject(s):

DDC classification:

302.23 1 23

Other classification:

302.231

Summary: "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad	302.231 LIP-S (Browse shelf(Opens below))	Available		51841

Total holds: 0

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Previous	302.231 DER-P I?ya' al-'ulum	302.231 ENT-V Virtual English queer Internets and digital creolization /	302.231 JOH The Johns Hopkins guide to digital media /	302.231 LIP-S Social media communication : concepts, practices, data, law and ethics /	302.231 MOR-T To save everything, click here : the folly of technological solutionism /	302.231 PAG-R Researching language and social media : a student guide /	302.231 THU-S 63238 Self-representation and digital culture /	Next

Includes bibliographical references and index.

"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"-- Provided by publisher.

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