E-commerce Book : business, technology and society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
Material type: TextEdition: Sixteenth editionDescription: pages cmISBN:- 9780136931805
- 9780136931706
- 9781292409313
- 658.872 23
- 658.872
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | COMSATS University Wah Campus Main | 658.872 LAU 24215 (Browse shelf(Opens below)) | Available | 10004000024215 |
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658.872 BAR 23182 Social media marketing a strategic approach / | 658.872 DOD 23190 The art of digital marketing the definitive guide to creating strategic, targeted and measurable online campaigns / | 658.872 KIN 24211 Digital marketing strategy an integrated approach to online marketing / | 658.872 LAU 24215 E-commerce business, technology and society / | 658.88 ABR 23530 Fair lending compliance intelligence and implications for credit risk management / | 659.1 BAT 23097 Advertising Management | 659.1 JEF Advertising |
"E-commerce 2021: business.technology.society 16E provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"-- Provided by publisher.
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