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Business Marketing : text and cases [Book].

By: Material type: TextTextPublication details: Delhi Mc Graw- hill 2014Edition: 4th edDescription: 608p., xix ill. ; 25cmISBN:
  • 9781259097966
Subject(s): DDC classification:
  • 658.8
Other classification:
  • 658.8
Summary: The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books COMSATS University Wah Campus Main 658.8 HAV 23107 (Browse shelf(Opens below)) Available 10004000023107
Total holds: 0

The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses

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