Marketing Research [Book] Customer insightss and managerial Action.

By:

Brown, Tom, J

Contributor(s):

Suter, Tracy, A

Material type: Text

TextPublication details: New Delhi Cengage Learning 2014Edition: 8thISBN:

9788131529409

Subject(s):

Other classification:

658.83

Summary: MARKETING RESEARCH is the best-selling introductory marketing research text because it is accessible to students while maintaining its level of coverage. MARKETING RESEARCH provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	COMSATS University Wah Campus	658.83 BRO (Browse shelf(Opens below))	Available		10004000020694
Books	COMSATS University Wah Campus Main	658.83 BRO 23166 (Browse shelf(Opens below))	Available		10004000023166

Total holds: 0

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Previous	658.827 KEL 23187 Strategic brand management building, measuring, and managing brand equity /	658.83 AAK 23163 Marketing Research	658.83 BEN 23160 Fundamentals of futures and options markets	658.83 BRO 23166 Marketing Research Customer insightss and managerial Action.	658.83 MAL Data structures and algorithms in Java	658.83 MUS 23167 Fundamentals of futures and options markets	658.83 USU 23156 Marketing across cultures	Next

MARKETING RESEARCH is the best-selling introductory marketing research text because it is accessible to students while maintaining its level of coverage. MARKETING RESEARCH provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it.

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