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Strategic brand management [Book] : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: India Pearson India Education Service Pvt. Ltd c2013.Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN: - 9780132664257 (hbk.)
- 9789332542204 (hbk.)
- 658.8 27 23
- 658.8 27
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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COMSATS University Wah Campus Main | 658.827 KEL 23187 (Browse shelf(Opens below)) | Checked out | 03/04/2025 | 10004000023187 |
Total holds: 0
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| 658.804 VIT 23492 Business to Business Marketing Analysis and Practice | 658.812 KIN 23123 Customer relationship management Getting it right. | 658.812 PEE 23122 Object Oriented Programming In C++ | 658.827 KEL 23187 Strategic brand management building, measuring, and managing brand equity / | 658.83 AAK 23163 Marketing Research | 658.83 BEN 23160 Fundamentals of futures and options markets | 658.83 BRO 23166 Marketing Research Customer insightss and managerial Action. |
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