Marketing of high-technology products and innovations [Book] / Jakki Mohr, Sanjit Sengupta, Stanley Slater.

Salient Features NEW! End-of-book Cases: The cases that have encouraged hands-on experience and in-depth analysis in previous editions have been replaced by current cases that better relate to today's student. Facilitate critical thinking skills in your classroom with cases on: • Skype • TiVo • Xerox • ESRI (GIS software) • Boeing and Airbus • Goomzee • SELCO UPDATED! In-depth Opening Vignettes: Each chapter begins with an opening vignette that highlights a particular company and how it has grappled with the issues in the coming chapter. In this edition the opening vignettes have not only been updated with current material but also delve deeper into the issues at hand providing students with greater insight. NEW! "Technology Solutions to Global Problems": These boxes feature real, cutting-edge companies, products/technologies, and business models that solve emerging problems such as the energy crisis or global warming. NEW! Video: Supplementary videos are available to aid students in understanding the material.

"This book focuses on the unique characteristics of the high-tech environment and the marketing challenges those characteristics pose. Readers will learn best-practices high-technology marketing - adaptations to standard marketing practices for success in high-tech markets. Filled with decision frameworks and strategies that reflect cutting-edge research and practice, this book includes a plethora of global examples and applications."--Jacket

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FUNDAMENTALS OF LIGHTING is a comprehensive guide to the theory and practice of lighting design i.e. principles of physics for light production, light measurement techniques and systems, light sources including the recent developments in lamp technology, luminaries, daylighting including the architectural lighting, lighting design methods (lumen as well as point by point method) with illustrations. It also contains discussions on glare and its effects on vision alongwith a detailed discussion on unified glare rating (UGR) and procedure for its evaluation. The book also includes the lighting design applications for interior spaces, namely, residential lighting, office Lighting, educational facility lighting, hospitality and entertainment lighting, theatre, television and photographic lighting, industrial lighting, retail lighting, jewellery store lighting and museum lighting etc and suggests material on lighting design using computers. The book is suitable both as a detailed textbook and as a handy practical guide for practicing lighting engineers.

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The revision of this hallmark text on Design of Steel Structures has been done keeping in mind the current scenario in the area. Several changes have been made to make the book more useful and lucid. Three new chapters, many new topics, solved and unsolved problems have been added and reorganization of chapters has been made to cater to the changing requirements of the students. It is still the best choice for a book on the subject.

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or courses in Networking/Communications. Motivate your students with a top-down, layered approach to computer networking Unique among computer networking texts, the Seventh Edition of the popular Computer Networking: A Top Down Approach builds on the author’s long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivating students by exposing them to important concepts early in their study of networking. Focusing on the Internet and the fundamentally important issues of networking, this text provides an excellent foundation for students in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The Seventh Edition has been updated to reflect the most important and exciting recent advances in networking..

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