Object Oriented Programming In C++ [Book].

Comprehensive Coverage—Offers extensive coverage on C++ programming concepts. Provides students with the fundamentals of C++. Object-Oriented Programming—Uses the C++ language. Explains object-oriented programming to students through the C++ language. Emphasis on why these concepts exist and how to utilize them to create efficient applications. Teaches students the background behind the concepts and how to make them work more effectively. Tutorial-style. Gives the students a “hands-on” approach to object-oriented programming. Increased coverage of UML—Illustrates program structure and flow. Helps students comprehend important concepts.

Object Oriented Programming in C++ is a comprehensive solution for teaching object-oriented programming using the features of ANSI/ISO C++. It covers the basic concepts of object-oriented programming, why those concepts exist and how to make them work effectively. The Fourth Edition is updated and revised to include more UML coverage, inter-file communication, and use-cases analysis to explain software design. The book covers object-oriented programming through task-oriented examples and figures to conceptualize the techniques and approaches used. It also contains questions and exercises to reinforce the concepts students have learned.

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Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as “What should our business strategy be?” and “How do we translate CRM business strategy into marketing?” This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence. Features Case studies and questions at the end of each chapter to test understanding Coverage of the strategic, organisational, commercial and technological aspects of CRM Discussion of buyer-seller relations from a social psychology perspective A section on direct marketing, which includes production elements of direct mail, with a checklist of what to look out fo

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