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Iternational Business text and cases [Book].

By: Contributor(s): Material type: TextTextPublication details: New Delhi PHI 2010Edition: Fifth EditionDescription: xxiii, 848p. illus. 23 cmISBN:
  • 9788120342149
ISSN:
  • -
Subject(s): DDC classification:
  • 658.049
Other classification:
  • 658.049
Summary: This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books COMSATS University Wah Campus Main 658.049 CHE 23141 (Browse shelf(Opens below)) Available 10004000023141
Total holds: 0

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This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business.

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