Fundamentals of futures and options markets [Book] / John C. Hull.

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UPDATED! Streamlined material based on recent trends in the derivatives market makes the text both more appealing and logical. The derivatives market's move towards IOS discounting has continued since the last edition, and changes have been made to the first seven chapters to reflect this trend. LIBOR discounting is no longer presented as a way to value instruments such as swaps and forward rate agreements. Instead, the valuation of these instruments requires a) forward rates for the rate used to calculate payments (usually LIBOR), and b) the zero-coupon, risk-free zero curve used for discounting (usually the OIS zero curve). Information Throughout Has Been Brought Up-to-date New regulations concerning the clearing and trading of OTC derivatives has been expanded on throughout the text. REVISED! Chapter 7 on swaps has been majorly reworked to improve material presentation and reflect the derivatives market's move to OIS discounting. UPDATED! Discussion of the impact of daily settlement when futures contracts are used for hedging has been expanded. UPDATED! Details on the calculation and use of Greek letters are included. UPDATED! Discussion of the expected shortfall measure reflects its increasing importance in the field."

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Through four editions, Juran’s Quality Planning and Analysis has provided students and professionals with an authoritative treatment of the subject that goes beyond statistical techniques. The fifth edition of this highly regarded classic book on managing for quality, Juran’s Quality Planning and Analysis for Enterprise Quality, combines the pioneering concepts of Dr. Joseph M. Juran and the teachings of the late Dr. Frank M. Gryna with the insights and experience of today’s leading trainers and practitioners at the Juran Institute: Dr. Richard Chua, Executive VP and Joseph A. DeFeo, President & Executive Coach. The trademark Juran Institute approach has been retained, developing the viewpoint that the achievement of quality products and services requires the application of managerial, technological, statistical, and behavioral actions throughout all functions of an organization. With real-world problems provided in each chapter, students are faced with realities that confront managers, designers, engineers, marketers, operations personnel, users, and others involved in enterprise quality. This text will challenge readers to make assumptions, estimate economics, reach data-driven conclusions, and adapt themselves to the imperfect world of the practitioner. Students and professionals will also find this book useful as they prepare for various certifications such as the Certified Quality Engineer, Reliability Engineer, Quality Manager, Six Sigma Green Belt and Black Belt.

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Salient Features The most comprehensive guide to accurately measuring marketing performance and ROI — now extensively updated to reflect new techniques and even more practical experience Covers the full spectrum of marketing metrics: pros, cons, nuances, and applications Now updated with better ways to manage intangible assets, information, and brand equity Now contains a full separate chapter on web, SEM, mobile, and "digital" metrics Shows how to make the most of the newest free metrics from Google and elsewhere Helps you quantify the profitability of products, customers, channels, marketing initiatives, and more"

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his textbook on Marketing Research presents extensive coverage of the syllabus of many universities. Latest facts and figures are incorporated according to the current global scenario in the field of Marketing Research. Topics relating to Marketing Research starting from A to Z are elaborately and extensively presented vividly and lucidly. Cases are the special features of this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real examples. This textbook would be suitable for the Graduate and Postgraduate level courses like, B.B.A., M.B.A., M.Com, C.A. and ICWAI in International Marketing Research.

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Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers. The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.

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This most popular and proven text takes a further lead with this revision by aligning its contents with the prescribed UGC model curriculum and new Choice Based Credit System (CBCS) syllabus. The book provides carefully tailored content for undergraduate courses in economics across a range of academic disciplines. The book makes a comprehensive and analytical study of theories of demand, production/cost and determination of price and output of products in different market structures. It also discusses theory of factor pricing and income distribution as wages, rent, interest and profits. Above all, it critically analyses the conditions of economic efficiency and maximum social welfare and causes of market failures.

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