Business to Business Marketing Analysis and Practice [Book].

Salient Features Prepare students for the reading—Accessible Chapter-opening Material. Help students make the connection between concepts—Continuing Case. Reinforce the material with practical experience—Case Studies. Use the author team’s personal insight as a resource—Author-Written Instructor’s Manual.

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Description Fluid mechanics is the study of how fluids behave and interact under various forces and in various applied situations, whether in liquid or gas state or both. The author of Advanced Fluid Mechanics compiles pertinent information that are introduced in the more advanced classes at the senior level and at the graduate level. “Advanced Fluid Mechanics” courses typically cover a variety of topics involving fluids in various multiple states (phases), with both elastic and non-elastic qualities, and flowing in complex ways. This new text will integrate both the simple stages of fluid mechanics (“Fundamentals”) with those involving more complex parameters, including Inviscid Flow in multi-dimensions, Viscous Flow and Turbulence, and a succinct introduction to Computational Fluid Dynamics. It will offer exceptional pedagogy, for both classroom use and self-instruction, including many worked-out examples, end-of-chapter problems, and actual computer programs that can be used to reinforce theory with real-world applications.

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Description Principle of Reinforced Concrete introduces the main properties of structural concrete and its mechanical behavior under various conditions as well as all aspects of the combined function of reinforcement and concrete. Based on the experimental investigation, the variation regularity of mechanical behavior, working mechanism, and calculation method are presented for the structural member under various internal forces. After examining the basic principle and analysis method of reinforced concrete, the book covers some extreme circumstances, including fatigue load, earthquake, explosion, high temperature (fire accident), and durability damage, and the special responses and analysis methods of its member under these conditions. This work is valuable as a textbook for post-graduates, and can be used as a reference for university teachers and under-graduates in the structural engineering field. It is also useful for structural engineers engaged in scientific research, design, or construction.

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