Framework for Marketing Management [Book].

By:

Kotler, Philip, c2012

Contributor(s):

Keller, Kevin

Material type: Text

TextPublication details: New Delhi Pearson 2014Edition: 5thDescription: xxiii, 332 p. : ill. ; 24 cmISBN:

9789332518179

Subject(s):

Other classification:

658.8

Summary: Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	COMSATS University Wah Campus Main	658.8 KOT 19495 (Browse shelf(Opens below))	Available	10004000019495
Books	COMSATS University Wah Campus Main	658.8 KOT 19496 (Browse shelf(Opens below))	Available	10004000019496
Books	COMSATS University Wah Campus Main	658.8 KOT 23094 (Browse shelf(Opens below))	Available	10004000023094

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Previous	658.8 HAV 23107 Business Marketing : text and cases	658.8 KER 23188 Strategic Marketing Problems Cases and Comments.	658.8 KOT 19495 Framework for Marketing Management	658.8 KOT 19496 Framework for Marketing Management	658.8 KOT 23094 Framework for Marketing Management	658.8 KOT 23159 Marketing management	658.8 KOT 23177 Fundamentals of futures and options markets	Next

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects

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