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Data structures and algorithms in Java [Book] / Michael T. Goodrich, Roberto Tamassia, Michael H. Goldwasser.

By: Contributor(s): Material type: TextTextEdition: Sixth editionDescription: xvi, 720 pages : illustrations ; 24 cmISBN:
  • 9781118771334
  • 1118771338
  • 9788126551903
Subject(s): Other classification:
  • 005.73
Summary: • New cases on marketing research firms and tools Purple Audacity, IMRB, Qualisys Research considered as standard in the industry • The vignette titled ';Real Research' features real companies from a wide range of businesses, both big and small. • Decision Research includes scenarios that present a real-life marketing situation and ask the student to assume the role of a consultant and recommend appropriate marketing research and management decisions. • Active Research consists of short, integrated, and manager-oriented exercises in which students have the opportunity to do research on the Internet and play the role of a marketing researcher and a marketing manager. • Experiential Research exercises allow students to act out the research concepts discussed in the chapter. • Project Research uses a real-life project that covers all aspects of marketing research and is used as a running example throughout the book.
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Item type Current library Call number Status Date due Barcode Item holds
Books Books COMSATS University Wah Campus 004.6 FOR (Browse shelf(Opens below)) Available 10004000018383
Books Books COMSATS University Wah Campus 004.6 FOR (Browse shelf(Opens below)) Available 10004000018384
Books Books COMSATS University Wah Campus 004.6 FOR (Browse shelf(Opens below)) Checked out 11/15/2024 10004000018389
Books Books COMSATS University Wah Campus Main 004.6 FOR 23059 (Browse shelf(Opens below)) Available 10004000023059
Books Books COMSATS University Wah Campus 658.83 MAL (Browse shelf(Opens below)) Available 10004000020584
Books Books COMSATS University Wah Campus 658.83 MAL (Browse shelf(Opens below)) Available 10004000021757
Books Books COMSATS University Wah Campus Main 658.83 MAL (Browse shelf(Opens below)) Available 10004000023165
Total holds: 0

Include Bibliography ,Index

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• New cases on marketing research firms and tools Purple Audacity, IMRB, Qualisys Research considered as standard in the industry • The vignette titled ';Real Research' features real companies from a wide range of businesses, both big and small. • Decision Research includes scenarios that present a real-life marketing situation and ask the student to assume the role of a consultant and recommend appropriate marketing research and management decisions. • Active Research consists of short, integrated, and manager-oriented exercises in which students have the opportunity to do research on the Internet and play the role of a marketing researcher and a marketing manager. • Experiential Research exercises allow students to act out the research concepts discussed in the chapter. • Project Research uses a real-life project that covers all aspects of marketing research and is used as a running example throughout the book.

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