Marketing [Book] : a practical approach / Peter Rix.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- notated movement
- Unspecified
- 9780074717516
- 658.8
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad | 658.8 RIX-M (Browse shelf(Opens below)) | Available | 49452 |
Includes index.
Introduces many of the evolving influences facing modern marketers, including a regionalised global environment, trends in the digital communication era, and an ever increasing quest for the measurability of marketing programs.
All.
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