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Marketing [Book] : a practical approach / Peter Rix.

By: Material type: TextTextPublication details: North Ryde, NSW : McGraw-Hill (Australia), c2007.Edition: 6th edDescription: xxvii, 587 p. : ill. ; 29 cmContent type:
  • notated movement
Media type:
  • Unspecified
ISBN:
  • 9780074717516
Subject(s): DDC classification:
  • 658.8
Other classification:
  • 658.8
Summary: Introduces many of the evolving influences facing modern marketers, including a regionalised global environment, trends in the digital communication era, and an ever increasing quest for the measurability of marketing programs.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.8 RIX-M (Browse shelf(Opens below)) Available 49452
Total holds: 0

Includes index.

Introduces many of the evolving influences facing modern marketers, including a regionalised global environment, trends in the digital communication era, and an ever increasing quest for the measurability of marketing programs.

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