E-Business 2.0 [Book] : Roadmap for Success.

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Annotation <p>In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the <i>next</i> stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for <i>executing</i> on e-Business strategy. Like the best-selling first edition, <i>e-Business: Roadmap for Success</i> is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.</p>.