Knowledge-based marketing [Book] : the twenty-first century competitive edge / Ian Chaston.

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TextPublication details: India Thousand Oaks, Calif. : Response Books, 2004.Description: xi, 274 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 CHA-K (Browse shelf(Opens below))	Available	19066
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 CHA-K (Browse shelf(Opens below))	Available	12719
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 CHA-K (Browse shelf(Opens below))	Available	22263

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Previous	658.8 BUS-E Entrepreneurial marketing real stories and survival strategies /	658.8 CAN-B Basic marketing principles and practice /	658.8 CAS Cases in marketing management	658.8 CHA-K Knowledge-based marketing the twenty-first century competitive edge /	658.8 CHA-K Knowledge-based marketing the twenty-first century competitive edge /	658.8 CHA-K Knowledge-based marketing the twenty-first century competitive edge /	658.8 CHA-S The slow pace of fast change bringing innovations to market in a connected world /	Next

reprint 2004 original ISBN 1412900034 (pbk.) :

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