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Contemporary marketing [Book] / Louis E. Boone, David L. Kurtz.

By: Contributor(s): Material type: TextTextSeries: Publication details: Fort Worth : Harcourt College Publishers, c2001.Edition: Tenth editionDescription: 1 v. (various pagings) : illustrations, chiefly color ; 28 cmISBN:
  • 0030314038
  • 9780030314032
Subject(s): DDC classification:
  • 658.8
Other classification:
  • 658.8
Summary: Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 BOO-C (Browse shelf(Opens below)) Available 39872
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 BOO-C (Browse shelf(Opens below)) Available 13900
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 BOO-C (Browse shelf(Opens below)) Available 13899
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 BOO-C (Browse shelf(Opens below)) Available 13898
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 BOO-C (Browse shelf(Opens below)) Available 13901
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 BOO-C (Browse shelf(Opens below)) Available 13902
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 BOO-C (Browse shelf(Opens below)) Checked out 03/14/2022 13903
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 BOO-C (Browse shelf(Opens below)) Available 15860
Total holds: 0
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658.8 BOO-C Contemporary marketing 1999 658.8 BOO-C Contemporary marketing 658.8 BOO-C Contemporary marketing 658.8 BOO-C Contemporary marketing 658.8 BOO-C Contemporary marketing 658.8 BOO-C Contemporary marketing 658.8 BOO-C Contemporary marketing

Hbk Index includes

Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

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