Advertising [Book] : concept and copy / George Felton.

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TextPublication details: New York : W.W. Norton, c2006.Edition: 2nd edDescription: 256 p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1 FEL-A (Browse shelf(Opens below))	Available		26371

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Previous	659.1 CLO-I Integrated advertising, promotion & marketing communications	659.1 DRU-B Beyond disruption changing the rules in the marketplace /	659.1 FAR-H Handbook of successful advertising	659.1 FEL-A Advertising concept and copy /	659.1 JET-A Advertising management	659.1 KES-A Advertising for people who don't like advertising	659.1 KOL-G Goodvertising creative advertising that cares /	Next

other ISBN 0393731596 (pbk.) Pbk. Index include

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