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The handbook of international market research techniques [Book] / edited by Robin Birn.

Contributor(s): Material type: TextTextPublication details: New Delhi : Kogan page india private limited, 2000.Edition: 2nd edDescription: xxvi, 591 p. : ill. ; 24 cmISBN:
  • 8175542365 (hbk)
Subject(s): DDC classification:
  • 658.83 21
Other classification:
  • 658.83
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Previous ed. published as: A handbook of market research techniques, by Robin Birn, Paul Hague and Phyllis Vangelder. 1990.

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