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The ultimate marketing plan [Book] : find your hook, communicate your message, mark your mark / Dan S. Kennedy.

By: Material type: TextTextPublication details: Avon, Mass. : Adams Business, c2006.Edition: 3rd edDescription: x, 229 p. : ill. ; 23 cmISBN:
  • 9781593374969
  • 1593374968
Subject(s): DDC classification:
  • 658.802
Other classification:
  • 658.802
Summary: More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
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Includes index.

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

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