Marketing [Book] : best practices / K. Douglas Hoffman ... [et al.].
Material type: TextPublication details: Mason, Ohio : Thomson/South-Western, c2003.Edition: 2nd edDescription: xxii, 647 p. : ill. (some col.) ; 28 cmISBN:- 0030349990
- 9780030349997
- 658.8 21
- 658.8
Total holds: 0
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658.8 LOV-S Services marketing people, technology, strategy / | 658.8 LOV-S Services marketing an Asia-pacific perspective / | 658.8 MAR Marketing management a South Asian perspective / | 658.8 MAR Marketing best practices / | 658.8 STA-F Fundamentals of marketing | 658.8003 CLO-C Concise encyclopedia of professional services marketing | 658.8003 IVA-D Dictionary of marketing |
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