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Marketing research [Book] : a South Asian perspective / Gilbert A. Churchill, Jr., Dawn Iacobucci, D. Israel.
Material type:
TextPublication details: New Delhi : Cengage Learning India Pvt. Ltd., c2009.Description: xxvi, 687 p. : ill. ; 24 cmISBN: - 8131510190
- 9788131510193
- 658.83 21
- 658.83
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.83 CHU-M (Browse shelf(Opens below)) | Available | 37656 |
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| 658.83 BRA-M Marketing research tools and techniques / | 658.83 BRA-Q Questionnaire design how to plan, structure and write survey material for effective market research / | 658.83 CHU-B Basic marketing research | 658.83 CHU-M Marketing research a South Asian perspective / | 658.83 COO-M Marketing research | 658.83 GRO-H Handbook of online marketing research | 658.83 HAI-M Marketing research within a changing information environment / |
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