Marketing strategy [Book] : a decision-focused approach / Orville C. Walker Jr. ... [et al.].

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 4th edDescription: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0072466715 (CD-ROM)
0071151176 (International ed.)
0072466707 (alk. paper)

Subject(s):

Marketing -- Management

DDC classification:

658.8 02 21

Other classification:

658.802

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.802 MAR (Browse shelf(Opens below))	Available		39698

Total holds: 0

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Previous	658.802 KIT-M Marketing communications principles and practice /	658.802 KIT-M Marketing communications principles and practice /	658.802 LEH-A Analysis for market planning.	658.802 MAR Marketing strategy a decision-focused approach /	658.802 MCD-M Marketing plans how to prepare them, how to use them /	658.802 MUL-M Marketing management a strategic decision-making approach /	658.802 OUW-I Integrated marketing communications	Next