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Services marketing [Book] : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xx, 668 p. : ill. ; 26 cmISBN:
  • 9780072471427
  • 0072471425 (alk. paper)
  • 0071199144 (international ed.: alk. paper)
  • 9780071199148
Subject(s): DDC classification:
  • 658.8 21
Other classification:
  • 658.8
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